Adar Poonwalla Clean City Movement Set Up With Rs 100 Crore Investment To Aid Waste Removal

Adar Poonawalla, CEO, Serum Institute of India, announced that he will be setting up the Adar Poonawalla Clean City Movement (APCCM) in collaboration with the Pune Municipal Corporation and Noble Exchange Environment Solutions. Set up with an initial investment of Rs 100 crore, this is a first of its kind public-private partnership towards efficient and scientific waste management. Adar Poonwalla said: 'Everyone feels sad when they see garbage and waste lying on our streets and want to do something about it; however, the solutions to these basic problems have been complex.

Through this movement we have tried to develop a self sustained model. Under this initiative, we aim to cover cleaning of 300 km of roads running across municipal limits of the city in a phased manner."

The funds for this initiative will come from Poonawalla and the Serum Institute's CSR Fund.

At current estimates, over 1700 tonnes of waste is generated in the city of Pune of which 52-55% is wet waste. When such wet food waste is segregated and removed separately at source, the rest of the inorganic waste like plastic, metal, paper, rags, etc. also can be scientifically processed and effectively recycled. This will ensure minimisation of land fill and free up urban land for more productive purposes.

This movement will cover the city's network of roads in phases over the next three years. With a fleet of specially designed trucks and thousands of litter bins, this wet waste will be responsibly removed and processed in a state-of-the-art processing plant by Noble Exchange Environment Solutions - the technology & operations partner for this initiative.

Pune is India's first city to adopt this movement. The APCCM will focus on supporting the Pune Municipal Corporation with infrastructure and management of solid waste, specially focusing on organic waste management, including support vehicles and manpower for clearing garbage, advanced mobile food waste processing vans and information and outreach programmes.

It is estimated that over one lakh tonnes of wet waste will be processed every year, with 109 acres of landfill areas being cleared up. This wet waste removal is expected to result in 542 tonnes of carbon emission saved.

Source: Economic Times (7th Jan 2016)

Aadar Poonawalla Clean Initiative